Social Medial Management for Fineshade Engineering
Fineshade Engineering are metal fabrication specialists based in Kettering, Northamptonshire. Their services range from manufacturing and restoring radiators, fuel tanks and windscreens for vintage cars and planes to bespoke projects like commercial shop displays. Side note - I’m genuinely obsessed with their work, it’s truly incredible to watch and you can check it out here.
What they asked for
Ben (Fineshade's founder) really wanted to showcase his business on social media as a way to share their portfolio of work, but didn't have the time or the knowledge to do this himself at the level he knew it needed. The kind of projects they take on deserve to be properly shown off, but the team's priority is of course on the work itself. So we came up with a plan that would allow them to reach their audience, grow their following and in time, bring in new customers.
What I do for them
After visiting their workshop and getting a proper understanding of what they do, we started with an initial trial to show them how I would share their work in an engaging and creative way which would lead to them growing their audience. I now manage their Instagram and Facebook pages on a monthly retainer package that includes content filming, creating and platform management. Being local to me, I visit the workshop regularly to film their projects and capture all the good stuff that stops people scrolling. I also work with the team giving them advice and tips so they can film additional content without me being there (like timelapses and processes). I handle all the editing, write the captions, schedule the posts, and keep their feed consistent. I’ll grill them for the technical details, which I then turn it into content that shows off what they do best. It’s one of my favourite partnerships.
The Result
A consistently growing following and creative content that actually feels like Fineshade - no generic templates or trending audio just because its trending, just proper craftsmanship shown off properly. Real projects, real processes and insights, and the kind of work that speaks for itself when you give it a platform. They’ve since had enquiries via DM’s and have taken on extra staff plus work experience!
In their words:
“Brilliant! EJ made sure she understood what we wanted from the media content and made it happen. Her professionalism and dedication to achieve the right outcome/feel for each reel is staggering, way beyond anything I thought would be achieved! We have gained an employee through the media content and have started getting work as well.
Any manufacturing business would be fortunate to have her working with them! It's been a lot of fun making the videos, I've learnt a lot about how a product is filmed and what people like to watch! Long may it continue. A website would be of benefit now we're gaining momentum on Social Media, this is something you've offered to help me with.”(Watch this space!).
…Reader, I’m now building their website.
Thinking about outsourcing your social media?