Website Build for The Good Paw Project
The Good Paw Project is a not-for-profit community interest company supporting dogs and their owners through hard times. From pet food banks and emergency resources to free advice, guides and community support - they exist to make sure no dog goes hungry and no owner struggles alone.
What they needed
Sally and I had already worked together on two previous projects - her website for The Canine Dietitian and building out The Canine Collective membership platform, so when she came to me with this idea, she knew I'd get it - and from the very first idea, I was all in.
She had the passion and the vision, but needed help to turn it into something real. For a project like this - one that relies on partnerships, donations, and community trust - a basic starter site just wasn't going to cut it. It needed to look and feel like a proper, established organisation from day one. Something credible enough to share with potential partners and professional enough to attract businesses who'd want to get involved. I literally couldn’t help myself but say yes immediately.
What I did
I took Sally's vision and built the whole thing from the ground up. Full site structure, branded graphics, page layouts, everything. I worked out how the information needed to flow so owners could find help quickly, partners could see the opportunity clearly, and the whole thing felt cohesive and trustworthy. I added custom coded buttons, animations and tools like the budget calculators. This one was truly personal - I believed in what Sally was building, so I donated my time and worked at cost to help get it off the ground.
The Result
A fully-fledged website that gives The Good Paw Project the platform it deserves with dedicated areas for a shop, Amazon wish list, resources, advice and guides, recipes, budget calculators, ways you can help and even more. It's now a proper home base for the charity - somewhere owners can self-refer, partners can learn how to get involved, and supporters can donate or shop. Professional, functional, and built with heart.
In Sally’s Words:
“I honestly couldn’t have asked for a better person to work with than EJ.
EJ supported me in developing The Canine Dietitian website, building out The Canine Collective membership platform, and creating a full, standalone website for The Good Paw Project - and throughout the entire process she treated every project as if it were her own. She consistently goes above and beyond to get things right. My own attention to detail isn’t always great, and that’s exactly where EJ excels. I can completely rely on her to spot gaps, refine details, and make sure nothing important is missed.
Her attention to detail is exceptional, but it’s matched by her commitment to fully understanding your brand. She takes the time to learn your values, your audience, and your long-term goals, so every decision feels intentional and aligned rather than her just creating a generic site. Not only does she create beautiful, high-quality websites, but they are also highly functional, brand-centric, and optimised for full exposure. Everything she builds works seamlessly, supports growth, and genuinely reflects the heart of the business behind it.
If you’re looking for someone who combines technical skill with creativity, integrity, and a genuine investment in your success, I cannot recommend EJ highly enough. She is a small business’s owners dream, and I wouldn’t be where I am now without her time and dedication.”
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